HOW GOOGLE WORKS
The rules for success in the Internet Century"We want Google," said one of its founders, "to be the third half of your brain." Over the past decade,
two of the prime movers in achieving that goal were ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg, the authors of this book. In this page-turner, mind-elevating primer, they answer the question that beckons every entrepreneur dreamer: How do you make a $60 billion corporate giant thrive—and expand? Their responses are no pie-in-the-sky generalizations. They write with pertinent specificity about matters that concern every business owner and, every manager: corporate culture, decision-making, communication, innovation, talent-finding, and encouraging employee creativity.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.
Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary—and frequently contrarian—principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.
In a new book, “How Google Works,” Schmidt and Jonathan Rosenberg, the company’s former vice president of products, describe how the company steers its workforce, offering their experience as a guide to managing the most prized resources in tech:
engineers and “smart creatives.”Both executives started at the company more than a decade ago when it was a much smaller place; today it has roughly 50,000 employees.
In a recent interview with At Work, the co-authors discussed their management strategies, their go-to interview questions—and how BlackBerries became the flash point for one of the most contentious debates in the company’s history.
Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.
Written by insiders from page one, the stories, whether about the early days at Google or the company's unusual, occasionally outrageous, but brilliant business practices, are irresistible. Turn off your phone, lock the door, and settle down for an entertaining and educational book about the company everyone wonders about.
In interview, Schmidt And Rosenberg talk about how consumers have more power than ever before, how Google made them rethink how companies can be built, the importance of attracting the best people, what the attributes of a strong corporate culture are, and how to create disruption in any industry. Full Article by Dan Schawbel.
"One mistake companies make when it comes to disruption is to believe it won’t happen to them."
Where's Google Next?
Onstage at TED2014, Charlie Rose interviews Google CEO Larry Page about his far-off vision for the company. It includes aerial bikeways and internet balloons ... and then it gets even more interesting, as Page talks through the company's recent acquisition of Deep Mind, an AI that is learning surprising things.
Charlie Rose: When I close conversations with lots of people, I always ask this question: What state of mind, what quality of mind is it that has served you best? People like Rupert Murdoch have said curiosity, and other people in the media have said that. Bill Gates and Warren Buffett have said focus. What quality of mind, as I leave this audience, has enabled you to think about the future and at the same time change the present?
Larry Page: You know, I think the most important thing --
I looked at lots of companies
and why I thought they don't succeed over time.
We've had a more rapid turnover of companies.
And I said, what did they fundamentally do wrong?
What did those companies all do wrong?
And usually it's just that they missed the future.
And so I think, for me,
I just try to focus on that and say,
what is that future really going to be
and how do we create it,
and how do we cause our organization,
to really focus on that
and drive that at a really high rate?
And so that's been curiosity,
it's been looking at things
people might not think about,
working on things that no one else is working on,
because that's where the additionality really is,
and be willing to do that,
to take that risk.
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An Online Network Presentation/Publications
ATM fees surge again
It's more expensive than ever to get your hands on your own money. People are getting smarter about the money problem. This ATM is quite smart, it may surprise you.
Poboy! Thanks for Visiting!
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