Noise to Ignore on Your Way Up: #Biz, it's time to rethink the rules

                             The dynamic duo blows up the business rules:

  
JANET KESTIN and NANCY VONK spent thirteen years as co-chief creative officers of Ogilvy & Mather Toronto. They delivered world-beating results for global brands like Unilever and Kraft, including Cannes Grand Prix-winning work for Dove's Campaign for Real Beauty and a Grand Clio for "Diamond Shreddies." They are the authors of Pick Me, the ad industry advice column "Ask Jancy" and frequent contributors to several publications, including Fast Company. In 2012, they were named among Ad Age's 100 Most Influential Women in Advertising. Now with Swim, their new creative leadership lab, they approach leadership training a little differently. Well, a lot differently.

 In their book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.

                          JANET KESTIN and NANCY VONK / CREDIT: HARPER COLLINS

In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work. Read Full Article

Meet the dynamic duo behind the original Dove Real Beauty Campaign. They'll name the 17 rules covered in their upcoming book and explore in detail the two must-break rules most relevant to women in advertising.

“You guys have broken every rule of business success,
and that's a book!”

Janet Kestin and Nancy Vonk have built their careers on unconventional creative thinking. As the team behind Dove’s Evolution video, they famously stripped away the photoshopping, lighting and make-up to sell real beauty.

But after years of winning awards for rethinking brands, they realized that they wanted to spend more of their time rethinking the way we work-or, in many cases and places, the way our work doesn’t work for us, and especially for women. And so they tackled the problem in their hallmark style-by turning expectations upside down and shaking them. Soundly.



Darling, You Can’t Do Both, is a smart, relatable guide for all of the women who embraced the spirit of Lean In but were left wondering where to start-how could they, in all industries and at all levels, really start to change the institutions they work in from the ground up.

Janet Kestin and Nancy Vonk’s answer is that women need to start breaking rules they’ve always tacitly accepted, and start understanding how being a woman in business is an asset, not a liability. They argue that motherhood creates better leaders, that you should be letting the intern help solve your biggest problems and that networking isn’t just the icky business of golf clubs and business cards. Darling will spark a new thread of conversation about women in the workplace-one that isn’t about accepting defeat or blaming ourselves, but is instead about moving (and looking) forward.

 Critical Praise for Darling, You Can't Do Both
 "A guide to breaking the rules that stunt careers and wreak havoc at home. The how-to follow-up to Lean In."— Alan Webber, co-founder, Fast Company


Po'boy! An Online Network Presentation/Publications:

In South Florida, Ms. Graham-Campbell of Alikay Naturals recently made the biggest announcement of her career to her nearly 100,000 YouTube subscribers: Her line of organic hair creams, oils and conditioners for black women, products she had cooked up in her kitchen, was hitting the shelves of Target stores.

Ms. Graham-Campbell, 27, started her business with $100 as a college student, marketing her products on YouTube and selling them on Etsy. Now her videos can draw as many as 200,000 views from fans. “They want to know, who’s the face behind the brand?” she said. “Are you able to relate to my hair, are you able to relate to my struggles and to my journey of being natural?”

Most of all, she said, she loves hearing from women who notice her photo on Alikay bottles.

They tell her that they tell their children: “Someone that looks like you makes that product.” 

Full Article by NYT: Black Women Find a Growing Business Opportunity

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