May YOU Decide; what is of paramount importance.
The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us.
Mass Media in 2025: Industries, Organizations, People, and Nations;
a brief history of major mass communication topics and discusses current trends in the interest of predicting the future of mass media and its role in the twenty-first century.
Regardless of the visual, aural, or printed form,
Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive.
These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. MM2025 shows not only how all of this has come to be, but also, more importantly, where it will go.
Welcome to reality; Gatekeepering:
What and Who decides which information will go forward, and which will not. In other words a gatekeeper in a social system decides which of a certain commodity – materials, goods, and information – may enter the system. Important to realize is that gatekeepers are able to control the public’s knowledge of the actual events by letting some stories pass through the system but keeping others out.
As you already know; in our daily lives we live in a broadcast society as where the flow of information is paramount. In1915 newspapers and journalists were sweating a lot about their civic responsibilities. The 1950s begins the history of the Internet, alone with passing the torch from human gatekeepers to 21st century algorithmic on the grid Info.― Tailored Made For You. What does it really mean?:
Other Points of View
As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview.
Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy. "Think about That for a second."
Moving Towards The FRONTLINE with Generation Like:
Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In "Generation Like," Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.
What Social Media Privacy?:
The past decade of an almost unavoidably pervasive social media machine has created a complex cycle of cause and effect. Early naysayers have become evangelists or outright addicts and vice versa as privacy controls, security and the sociological implications of an always-on world come home to roost.
Relatively few consumers would willingly give up their smartphones or any must-have service supported by advertising, but more consumers are beginning to question the limits of advertising when it crosses personal values in an unreasonable or downright abhorrent manner. These thoughts and reactions are festering as even more Americans question the legitimacy of a society already under heavy surveillance by its own government.
The Chaos of Opting Out:
Living a genuinely private life in today's world requires an equal measure of patience, research and ingenuity. Just ask investigative journalist Julia Angwin who's made it her mission of late to reclaim her identity and not share it with any entity. As detailed in a recent feature from CBS' news magazine "60 Minutes," Angwin spent a month finding and opting out of the 200-plus data brokers that held information on her.
What Have Become Of Our Values:
This is a sad reality -- our desire to avoid interacting with other human beings -- because there's much to be gained from talking to the stranger standing by you. But you wouldn't know it, plugged into your phone. This universal armor sends the message: "Please don't approach me."
What is it that makes us feel we need to hide behind our screens?
No one wants to talk to each other:
In our contemporary culture, the prospect of communicating with -- or even looking at -- a stranger is virtually unbearable. Everyone around us seems to agree by the way they fiddle with their phones, even without a signal underground;
YOU Should STOP and LOOK Up NOW, before YOU are completely SOLD!
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