What MBA playbook?; Google, its success speaks for itself:

                                        

                                    HOW GOOGLE WORKS

                                            The rules for success in the Internet Century

 

 "We want Google," said one of its founders, "to be the third half of your brain." Over the past decade,
two of the prime movers in achieving that goal were ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg, the authors of this book. In this page-turner, mind-elevating primer, they answer the question that beckons every entrepreneur dreamer: How do you make a $60 billion corporate giant thrive—and expand? Their responses are no pie-in-the-sky generalizations. They write with pertinent specificity about matters that concern every business owner and, every manager: corporate culture, decision-making, communication, innovation, talent-finding, and encouraging employee creativity.

 In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary—and frequently contrarian—principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.


In a new book, “How Google Works,” Schmidt and Jonathan Rosenberg, the company’s former vice president of products, describe how the company steers its workforce, offering their experience as a guide to managing the most prized resources in tech:
engineers and “smart creatives.”Both executives started at the company more than a decade ago when it was a much smaller place; today it has roughly 50,000 employees.

In a recent interview with At Work, the co-authors discussed their management strategies, their go-to interview questions—and how BlackBerries became the flash point for one of the most contentious debates in the company’s history.


Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."

Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

Visit NBCNews.com for breaking news, world news, and news about the economy

Written by insiders from page one, the stories, whether about the early days at Google or the company's unusual, occasionally outrageous, but brilliant business practices, are irresistible. Turn off your phone, lock the door, and settle down for an entertaining and educational book about the company everyone wonders about.

In interview, Schmidt And Rosenberg talk about how consumers have more power than ever before, how Google made them rethink how companies can be built, the importance of attracting the best people, what the attributes of a strong corporate culture are, and how to create disruption in any industry. Full Article by Dan Schawbel.

 "One mistake companies make when it comes to disruption is to believe it won’t happen to them."

Where's Google Next?
 Onstage at TED2014, Charlie Rose interviews Google CEO Larry Page about his far-off vision for the company. It includes aerial bikeways and internet balloons ... and then it gets even more interesting, as Page talks through the company's recent acquisition of Deep Mind, an AI that is learning surprising things.


Charlie Rose: When I close conversations with lots of people, I always ask this question: What state of mind, what quality of mind is it that has served you best? People like Rupert Murdoch have said curiosity, and other people in the media have said that. Bill Gates and Warren Buffett have said focus. What quality of mind, as I leave this audience, has enabled you to think about the future and at the same time change the present?

  

 Larry Page: You know, I think the most important thing -- I looked at lots of companies and why I thought they don't succeed over time. We've had a more rapid turnover of companies. And I said, what did they fundamentally do wrong? What did those companies all do wrong? And usually it's just that they missed the future. And so I think, for me, I just try to focus on that and say, what is that future really going to be and how do we create it, and how do we cause our organization, to really focus on that and drive that at a really high rate? And so that's been curiosity, it's been looking at things people might not think about, working on things that no one else is working on, because that's where the additionality really is, and be willing to do that, to take that risk.

An Online Network Presentation/Publications
 ATM fees surge again
 It's more expensive than ever to get your hands on your own money. People are getting smarter about the money problem. This ATM is quite smart, it may surprise you.

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Noise to Ignore on Your Way Up: #Biz, it's time to rethink the rules

                             The dynamic duo blows up the business rules:

  
JANET KESTIN and NANCY VONK spent thirteen years as co-chief creative officers of Ogilvy & Mather Toronto. They delivered world-beating results for global brands like Unilever and Kraft, including Cannes Grand Prix-winning work for Dove's Campaign for Real Beauty and a Grand Clio for "Diamond Shreddies." They are the authors of Pick Me, the ad industry advice column "Ask Jancy" and frequent contributors to several publications, including Fast Company. In 2012, they were named among Ad Age's 100 Most Influential Women in Advertising. Now with Swim, their new creative leadership lab, they approach leadership training a little differently. Well, a lot differently.

 In their book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.

                          JANET KESTIN and NANCY VONK / CREDIT: HARPER COLLINS

In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work. Read Full Article

Meet the dynamic duo behind the original Dove Real Beauty Campaign. They'll name the 17 rules covered in their upcoming book and explore in detail the two must-break rules most relevant to women in advertising.

“You guys have broken every rule of business success,
and that's a book!”

Janet Kestin and Nancy Vonk have built their careers on unconventional creative thinking. As the team behind Dove’s Evolution video, they famously stripped away the photoshopping, lighting and make-up to sell real beauty.

But after years of winning awards for rethinking brands, they realized that they wanted to spend more of their time rethinking the way we work-or, in many cases and places, the way our work doesn’t work for us, and especially for women. And so they tackled the problem in their hallmark style-by turning expectations upside down and shaking them. Soundly.



Darling, You Can’t Do Both, is a smart, relatable guide for all of the women who embraced the spirit of Lean In but were left wondering where to start-how could they, in all industries and at all levels, really start to change the institutions they work in from the ground up.

Janet Kestin and Nancy Vonk’s answer is that women need to start breaking rules they’ve always tacitly accepted, and start understanding how being a woman in business is an asset, not a liability. They argue that motherhood creates better leaders, that you should be letting the intern help solve your biggest problems and that networking isn’t just the icky business of golf clubs and business cards. Darling will spark a new thread of conversation about women in the workplace-one that isn’t about accepting defeat or blaming ourselves, but is instead about moving (and looking) forward.

 Critical Praise for Darling, You Can't Do Both
 "A guide to breaking the rules that stunt careers and wreak havoc at home. The how-to follow-up to Lean In."— Alan Webber, co-founder, Fast Company


Po'boy! An Online Network Presentation/Publications:

In South Florida, Ms. Graham-Campbell of Alikay Naturals recently made the biggest announcement of her career to her nearly 100,000 YouTube subscribers: Her line of organic hair creams, oils and conditioners for black women, products she had cooked up in her kitchen, was hitting the shelves of Target stores.

Ms. Graham-Campbell, 27, started her business with $100 as a college student, marketing her products on YouTube and selling them on Etsy. Now her videos can draw as many as 200,000 views from fans. “They want to know, who’s the face behind the brand?” she said. “Are you able to relate to my hair, are you able to relate to my struggles and to my journey of being natural?”

Most of all, she said, she loves hearing from women who notice her photo on Alikay bottles.

They tell her that they tell their children: “Someone that looks like you makes that product.” 

Full Article by NYT: Black Women Find a Growing Business Opportunity

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Google: Ten things we know to be true

The most highly qualified person is someone who has “been there, done that.”—

                                       Lisa Quast— Career Chic;

 Learn, Grow, Thrive:
 When searching for a career coach, business consultant/trainer, or pageant coach, your goal should be to find the most highly qualified person; someone who has “been there, done that.”  Career Woman, Inc. is a Seattle-based career coaching and consulting agency founded by the #1 expert in women’s careers, Lisa Quast, a certified career coach, mentor, business consultant, former Fortune 500 executive and award-winning author and blogger.

Career Woman Inc. a top choice for women who strive to grow professionally, maximize their job potential, resolve a workplace issue, develop a new career path, or for any company that needs a business consultant to help them develop their company or their talent. Lisa’s expert and firsthand guidance followed by an actionable step-by-step plan delivers proven results.


Lisa’s dedication to the advancement of women in business and the achievement of women’s personal and professional aspirations led her to found Career Woman, Inc. in 2005 to offer Career Coaching, Business Consulting, and Pageant Coaching based on her own experiences.

Lisa’s unique approach and successful results have propelled her to the forefront of issues related to women in the workplace. She is a blogger for Forbes.com and The Seattle Times, a frequent contributor to nationally published articles, and a sought-after speaker. Lisa is a certified executive coach and has a top-rated female focused career blog, winner of the 2012 and 2010 Stevie Awards for “Blog of the Year.” Lisa is also the award-winning non-fiction author of the book, “Your Career, Your Way!”


Your Career, Your Way is the book for all woman who do not want to trust their career advancement to luck. It is for women who want to take control of their career and achieve their aspirations. Achieving success requires more than luck, more than hard work - it requires a plan. Your Career, Your Way offers the roadmap to women's dreams by guiding them through the creation and implementation of a personal strategic plan using easy-to-follow, step-by-step instructions.

One of Lisa’s favorite quote: “There’s a special place in hell for women who don’t help other women.” And 'loved' Article shared by Quast. It’s been called the “hardest word,” but some women seem to use this word as everything from a way to interject their thoughts into a conversation to a way of prefacing any request for help. Career Chic, read and learn more about Lisa Quast.

Trusted friends can help you break the habit by quietly letting you know when you’re using “sorry” inappropriately. Knowing that you’re under another’s watchful eye is also going to make you more aware of your speech.  Sometimes, saying “sorry,” is easier than thinking about the word you really want to say, or becomes a way of softening your words or opinion before they’re even out of your mouth. If either is the case, be more careful to choose the word or phrase you really mean to say. Sometimes, instead of saying “sorry,” it’s best to not say anything at all. Full Article by @gwenmoran via FastCompany.

Business consultant Kathryn D. Cramer, author of Lead Positive: What Highly Effective Leaders See, Say, and Do, says women are socialized from an early age to focus on relationships and nurturing. Any sign of strength can be off-putting, so they’re conditioned to soften communication that can be construed as assertive or aggressive. Apologizing before speaking--or in any situation where women must show strength or where there is potential for conflict--is one way of doing so.

 "In Lead Positive, Cramer has captured the secret to great leadership: the actions and words, based on positive thinking and integrity, that bring out the best in everyone around us. Instead of process and strategies, she shines the spotlight on what we can do and say to engage and create a truly cohesive workforce that is up to any challenge. Lead Positive is a valuable, original contribution to leadership thinking and learning with case studies that are original, on-point, and enlightening. Brilliant!"
—MARSHALL GOLDSMITH

 Kathryn D. Cramer, PhD, is passionate about possibilities and potential. She created and has dedicated her life to asset-based thinking (ABT), a way of looking at the world that helps leaders, influencers, and their teams make small shifts in thinking to produce extraordinary impact.

Po'boy! An Online Network Presentation/ Publications:
“Either your company grows or it dies.”
—The Secrets of Business Growth

“When we go in a new direction, our immediate reaction is to use our memory and imagination to sabotage us, instead of serve us.We find all the reasons why this experience isn't a good idea or why this idea won't work.” Entrepreneur Helps 500 Americans Overcome Recession

“For a lot of people, I was an example that you can go in a new direction and change the trajectory of your work and your life,”— Greg Hartle; 50 States in 1,000 Days: An inspiring journey across America.

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