They're taking your hard-earned money? American #consumers have a choice!

                                                         The Savvy Consumer:

                     Avoid Non-Sense, Scams and Ripoffs That Cost You Time and Money

 You have the right Not to remain silent with the given Right to fight back!
Learn how to spar with car salesmen and avoid paying crooked mechanics. Savvy as you want to be; keep movers from holding your belongings hostage, the rule book is on your side that makes debt collectors go away. You’ll learn how to make telemarketers stop calling and junk mail stop coming. Want to find unclaimed money in your family’s name? Bid for exotic bargains at a government auction? The Savvy Consumer shows you how to snag the deals and sidestep the deceptions.


The name is Elisabeth Leamy, she gets to the point; hundreds of consumer calls on her tip line at the Washington DC affiliate of Fox News. Consumers call in after losing hundreds or thousands of dollars to car dealers, mechanics, contractors, movers—you name it!

 As an investigative reporter Elisabeth has delved into all the scams and now puts what she has learned into this invaluable resource. The Savvy Consumer shows readers how to spar with car salesmen, how to avoid paying crooked mechanics, and ways to bargain down closing costs when you buy a house. Elisabeth explains how to keep a mover from holding your belongings hostage and what your rights are if you’re a renter.

She reveals the single step that makes collection agents go away and easy ways you can instantly improve your credit score. Want to find unclaimed money? Bid for bargains at a government auction? Want to make telemarketers stop calling and junk mail stop coming? What are the most common scams and how can you avoid them? It’s all in The Savvy Consumer, along with more than a hundred other topics.

Elisabeth educates readers by sharing anecdotes about real consumers and their struggles. She explains the signs to look out for, the questions to ask, how to do your homework, and where to complain. There are hundreds of books about making money. This book is about keeping your hard-earned cash.

 "Eli"explains how To SAVE BIG, you don't want to miss this!
Now it's time to make money-saving moves that actually matter. Elisabeth believes people are looking in the wrong places --like the bottoms of their latte cups-- in their search for savings. To SAVE BIG we need to focus where we spend big, namely on Houses, Cars, Credit, Groceries and Healthcare. SAVE BIG shows you quick, easy ways to save tens of thousands of dollars in these key areas.

Elisabeth "Eli" Leamy is the Consumer Correspondent for ABC News' "Good Morning America"
Leamy also contributes consumer stories to World News and other ABC programs. Elisabeth has been nominated three times for Business and Financial Reporting Emmys for stories on the internet underworld of identity theft and also the going out business and gold buying investigations. Regionally, she has received 13 Emmy Awards and four Edward R. Murrow Awards.  Eli loves her beat because it's not theoretical.—
Her stories matter to people and their pocketbooks.

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 “I have never understood the importance of having children memorize battle dates. It seems like such a waste of mental energy. Instead, we could teach them important subjects such as How the Mind Works, How to Handle Finances, How to Invest Money for Financial Security, How to be a Parent, How to Create Good Relationships, and How to Create and Maintain Self-Esteem and Self-Worth. Can you imagine what a whole generation of adults would be like if they had been taught these subjects in school along with their regular curriculum?”― Louise L. Hay, You Can Heal Your Life 


 If you are about to send a child off to college or to a gap-year program, you’re probably busy with last-minute shopping, packing and worrying about roommates. Here’s one more thing you should do as you prepare for the big separation: Two Documents Every 18-Year-Old Should Sign.


Thoughts On The Business Of Life;
'Public relations, in this country, is the art of adapting big business to a democracy so that the people have confidence that they are being well served and at the same time the business has freedom to serve them well'― Arthur W. Page

Here's a Thought: "Seniors-only!" . . .  How can you save more money . . . find more deals . . . and grow your retirement fund to the point where you'll never run out of money, is it really possible? You may not believe it.

 A skeptic might wonder how this out-of-print collection of New Yorker articles from the 1960s could have anything to say about business today. After all, in 1966, when Brooks profiled Xerox, the company’s top-of-the-line copier weighed 650 pounds, cost $27,500, required a full-time operator, and came with a fire extinguisher because of its tendency to overheat. A lot has changed since then. But the fundamentals have not. "The best book on investing that has ever been read." The problem with the overwhelming focus on success is that valuable insights from failure are drowned out. This tendency is called How “survivorship bias,”
Tricks Entrepreneurs.

Cash flow is an important aspect of any business. And, it's particularly critical for a small business growing on a shoestring and a prayer. In the hectic day-to-day operation of a business, it's common to overlook the many holes in your small business through which your cash is leaking. Here are Unexplored Ways  of how Your Small Business Loses Money.

Standing out strategically is an art form because it is often a fine line between distinguished and awkward. Here are ways to get noticed for all the right reasons.

In some ways, the ideas of capitalism and altruism seem to be at odds with each other. While the objective of business is often to make a profit, for a growing number of entrepreneurs, this isn’t the only objective. Here are the stories of six women who started companies that define success not only in financial terms, but also in terms of helping others and making the world a better place.

Daily Worth; helping women get the most value for their money, whether they’re purchasing products that enrich their lives, supporting causes they care about or investing in companies they believe in.

                                          We all have an area of expertise — Stand Up, Stand Out!
Visit the leading digital media company for ambitious, professional women. DW is a premier platform for women on all things related to money, career and entrepreneurship. Publishing exclusive, expert content daily to more than one million female financial decision makers. Explore and sign up to get tips and tools delivered daily to your inbox. “It's your life... Own it.”— DailyWorth 


 “At the end of the day, let there be no excuses, no explanations, no regrets.”
― @SteveMaraboli

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The gift of gab: Undervalued Conversation

Jim McCann has spent his career talking. For McCann, the founder and CEO of the world’s leading florist, 1-800-Flowers.com, being open and ready to speak to a variety of audiences is his most pow­erful leadership tool.

 The Art of Conversation Leadership presents itself;
In Talk Is (Not!) Cheap, McCann illustrates how the art of conversation leadership—the process he developed to engage others and create forward momentum in the workplace—can be used to inspire, innovate, and win. Using a blend of how-to and insightful personal stories, this book argues that the gift of gab may just be the most critical (and undervalued) skill set in today’s workplace.

Lessons include how to overcome hesitation when diving into conversation with strangers and knowing when to just “shut up and listen!” McCann’s practical advice comes from twenty years of experience as the voice of small busi­ness, and from meeting and exchanging ideas with other influential business leaders around the world.

 Whether you’re interacting with customers, pitching new business to a client, or seeking to be heard within your own company, Talk Is (Not!) Cheap will strategically transform the way you communicate and listen. With McCann as your guide, this important book will teach you how the art of conversation leadership can improve and joyously change your life.


 A highly successful entrepreneur and public speaker, McCann’s passion is helping people deliver smiles. His belief in the universal need for social connections and interaction led to his founding of 1-800-Flowers.com,
which he has grown into the world’s leading florist and gift shop, and Celebrations.com, a leading website for expert party planning content and advice.


In the following INTERVIEW, Jim McCann talks about how he started his company, how he’s built the brand, remained competitive and his future outlook. He also gives his top pieces of career advice to aspiring entrepreneurs. Full Article: How Jim McCann Turned 1-800-Flowers.com Into A Household Name via @forbes.
McCann discusses the meaning of being CEO, what balance a business needs to have to be successful, and what it means to be be a "Caring Capitalist".

Dan Schawbel: What can young entrepreneurs learn from your business experience?

Jim McCann: Years ago, college graduates weren’t listing entrepreneurial activities on their resumes. Companies and executives now embrace entrepreneurial opportunities and accept failure as an option – and part of the entrepreneur process.

 In “The E. Myth,” author Michael E. Gerber noted that “most small business owners actually function as three people in one – the entrepreneur, the manager and the technician – all vying for time in the owner’s stress-filled day.”

The inevitable conflict, he said, is one of the primary reasons why most start-ups fail.” So fire yourself – you can’t be the best at everything. Hire someone who is better at those tasks, whether that a manager or floral designer – if not, you’ll end up in the weeds.

"Find your passion in life through exposure, without it denies your access to people and opportunities necessary to find your path."

 The Final Note are The New Rules for Career Success; Promote Yourself!
 " My core belief is that to be successful today you have to be accountable for your career and take charge of your life."― Dan

With confidence, gain the competitive advantage in your industry. Sign up for the Newsletter.

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#People n Places: Mass Media #Info; Tailored Made 4U— Do YOU "Decide What Gets N"?

Dare Not Underestimate the effects of mass media's impact on individuals and society. Can one understand how to mitigate negative effects and enhance positive ones?
May YOU Decide; what is of paramount importance.


 The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us.

 Mass Media in 2025: Industries, Organizations, People, and Nations;
 a brief history of major mass communication topics and discusses current trends in the interest of predicting the future of mass media and its role in the twenty-first century.

Regardless of the visual, aural, or printed form,
Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive.


These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. MM2025 shows not only how all of this has come to be, but also, more importantly, where it will go.





Welcome to reality; Gatekeepering: 
 What and Who decides which information will go forward, and which will not. In other words a gatekeeper in a social system decides which of a certain commodity – materials, goods, and information – may enter the system. Important to realize is that gatekeepers are able to control the public’s knowledge of the actual events by letting some stories pass through the system but keeping others out.

 As you already know; in our daily lives we live in a broadcast society as where the flow of information is paramount. In1915 newspapers and journalists were sweating a lot about their civic responsibilities. The 1950s begins the history of the Internet, alone with passing the torch from human gatekeepers to 21st century algorithmic on the grid Info.― Tailored Made For You. What does it really mean?:
Other Points of View
As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview.
Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy. "Think about That for a second."


Moving Towards The FRONTLINE with Generation Like:

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In "Generation Like," Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

 What Social Media Privacy?:
The past decade of an almost unavoidably pervasive social media machine has created a complex cycle of cause and effect. Early naysayers have become evangelists or outright addicts and vice versa as privacy controls, security and the sociological implications of an always-on world come home to roost.

Relatively few consumers would willingly give up their smartphones or any must-have service supported by advertising, but more consumers are beginning to question the limits of advertising when it crosses personal values in an unreasonable or downright abhorrent manner. These thoughts and reactions are festering as even more Americans question the legitimacy of a society already under heavy surveillance by its own government.

The Chaos of Opting Out:
 Living a genuinely private life in today's world requires an equal measure of patience, research and ingenuity. Just ask investigative journalist Julia Angwin who's made it her mission of late to reclaim her identity and not share it with any entity.  As detailed in a recent feature from CBS' news magazine "60 Minutes," Angwin spent a month finding and opting out of the 200-plus data brokers that held information on her.

 What Have Become Of Our Values:
This is a sad reality -- our desire to avoid interacting with other human beings -- because there's much to be gained from talking to the stranger standing by you. But you wouldn't know it, plugged into your phone. This universal armor sends the message: "Please don't approach me."
What is it that makes us feel we need to hide behind our screens?

No one wants to talk to each other:
In our contemporary culture, the prospect of communicating with -- or even looking at -- a stranger is virtually unbearable. Everyone around us seems to agree by the way they fiddle with their phones, even without a signal underground;

     YOU Should STOP and LOOK Up NOW, before YOU are completely SOLD!
                        Capture True Meaning and Real Purpose—Live Life!

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#Success: How you think is everything. It's that simple;

People who have goals succeed because they know where they're going. It's that simple. The only person who succeeds is the person who is progressively realizing a worthy ideal. It's the person who says, "I'm going to become this and then progressively works toward that goal.” ― Earl Nightingale

"The Strangest Secret"
In 1957, Earl Nightingale, speaker, author and co founder of the Nightingale-Conant Corporation, recorded his classic motivational record which sold over one million copies and made history in the recording industry by being honored as the first Gold Record for the spoken word. Nightingale, known as the "dean of personal development," concluded that life's "Strangest Secret" is that we become what we think about all day long.

 Your belief system, like your computer, doesn't judge or even question what you input; it merely accepts your thoughts as the truth, the whole truth and nothing but the truth. Think thoughts of defeat or failure and you're bound to feel discouraged.
Continuous thoughts of worry, anxiety and fear are unhealthy and often manifest in the body as stress, panic attacks and depression.


Not long ago, Albert Schweitzer, the great Dr. and Nobel prize winner was being interviewed in London and a reporter asked him, "Doctor, what's wrong with men today?" The great doctor was silent a moment, and then he said, "Men simply don't think!" And it's about this that I want to talk with you. We live today in a golden age. This is an era that man has looked forward, dreamed of and worked toward for thousands of years. But, since it's here we pretty well take it for granted. We in America are particularly fortunate; to live in the richest land that ever existed on the face of the earth - a land of abundant opportunity for everyone.

At the core of Earl's amazing message, he reveals an incredible power . . .
The Strangest Secret remains one of the most powerful and influential messages ever recorded. It continues to transform the lives of everyone who hears and heeds it. The message is simple: We become what we think about. If you spend enough time thinking about something important, there’s a good chance your thinking will drive your actions.

Live this new way, and the floodgates of abundance will open and pour over you more riches than you may have dreamed existed.
Money? Yes, lots of it. But what's more important, you'll have peace. You'll be in that wonderful minority who lead calm, cheerful, successful lives. Start today. You have nothing to lose, but you have a life to win.


Earl Nightingale was an American motivational speaker and author, known as the "Dean of Personal Development." Nightingale was the author of the Strangest Secret, which economist Terry Savage has called “…One of the great motivational books of all time“. 

Today the messages of Earl Nightingale continues to inspire people from all walks of life, around the world, to examine, and set plans in motion for more successful lives.  Find your "road map" to success. All you need is the plan and the courage to press on to your destination.

 "The biggest mistake that you can make is to believe that you are working for somebody else. Job security is gone. The driving force of a career must come from the individual. Remember: Jobs are owned by the company, you own your career! " ― This is Authentic Nightingale.


 Sometimes something you read or heard or pondered over reminds you to think differently. It wakes you up. Reboots you. Gives you a jumpstart. Offers perspective. Secrets, in thoughts to inspire you, decide upon your true dreams and goals.
Read Full Article: 10 secrets to success .

 The Courage to Take Action:
 The future belongs to the risk takers, not the security seekers. The more you seek security, the less of it you will have — and the more you pursue opportunity, the more security you will achieve.

 How to Ask for What You Want … and Get it!: Most people find themselves never achieving their dreams … simply because they never asked.

 How to React to Stress: It is not what happens to you in life that makes the difference. It is how you react to each circumstance you encounter that determines the result.

 Achieving Your Unlived Life: Most of us have the life we live and the unlived life within us. Between the two stands Resistance.

 Maintaining Honesty and Integrity:
When you are in a leadership position, whether it’s in a business or as the head of a family, honesty and integrity are not as important as money or shelter or a telephone. Honesty and integrity are infinitely more important than any of those things. They’re about as important as having air, food, and water.

 Steve Jobs The Lost Interview:
A year after his death, Steve Jobs “left behind” a treasure of original insights and powerful life instruction. Steve Jobs: The Lost Interview — as you’ve NEVER seen him before.
 There will never be another Steve Jobs. His vision, drive, creativity and brilliance are one-of-a-kind. Yet, today we are offering you an opportunity to keep his spirit alive in your own endeavors.


 "Thoughts and ideas are our most powerful possessions. Powerful ideas are at the very heart of success and are the driving force behind everything we do. Get Started before Life gets in the way." 


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"don't chase customers!"― A Fresh Perspective:

More people on social networks today, coupled with more people constantly using their
         mobile devices, requires that companies ask themselves this important question;
                         “Should we provide customer service on social media?” 


                            Blending A Fresh Perspective―"What Great Brands Do"


Showcase of how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertake--and have achieved higher-than-average profit margins as a result. What do these great brands have in common?

Author of "#WGBD", Denise Lee Yohn highlights that too many companies are failing to help their workers understand what makes their company different and better than the rest. If your employees don’t understand that, how can they help your brand achieve greatness?

"What Great Brands Do" shows how certain firms rely on a brand-as-business management approach to grow and succeed in tough economic climates, regardless of the size of their marketing budgets. "What Great Brands Do" distills their approach into seven guiding principles and accompanying best practices to provide a thoughtful and practical methodology for putting a company's brand in the driver's seat of the organization. 

The seven principles are:

 Great brands start inside* Great brands avoid selling products* Great brands ignore trends* Great brands don't chase customers* Great brands sweat the small stuff* Great brands commit and stay committed* Great brands never need to "give back"*

Research suggests that only a small portion of companies practice brand-building the way great brands do--a recent survey of marketing executives revealed that 64 percent feel that their brands do not influence decisions made at their companies.
Nearly two-thirds of companies are pouring millions of dollars into marketing and advertising without aligning their business strategies with the brand values and attributes they're communicating. As a result, the full business value of those brands is going unrealized.

 "What Great Brands Do" intends to change the ways readers think about and work with brand-building, and the book is essential reading for any business leader who wants to ensure that current brand activities help lay the foundation for continued growth.The author of "What Great Brands Do " has twenty-five years of experience working with world-class brands including Sony, Frito-Lay, and Burger King, and a talent for inspiring audiences.


What Great Brands Do:
The Seven Brand-Building Principles that Separate the Best from the Rest.Denise Lee Yohn is a leading authority on building and positioning exceptional brands.  Yohn cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing.
Learn more about Denise's inspiring and instructive keynotes.

 
Denise Lee Yohn served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.

 An influential writer, Denise enjoys challenging readers to think differently about brand-building. She contributes the monthly column Brand New Perspectives to QSR Magazine and has published work in numerous outlets, including Harvard Business Review, Advertising Age, and OPEN Forum. 



 Join the conversation: What Great Brands Do.  DLY @deniseleeyohn creates a virtual collage of great brands in action and invites your submissions #WGBD via social media.

 “Brazen.” “Provocative.” “Exuberant.”? 
Remember-- Great Brands Don’t Chase Customers!, Via DLY's BLOG.

News media and industry experts call on DLY when they want an unvarnished point-of-view on hot business issues.



"Understand that social doesn’t sleep. Be alert and ready for customer issues to pop up anytime and handle them."-- (via @allawler)


Ideas In Action: We all know social media sites like Facebook and Twitter are some of the best marketing tools for a business. But what happens when tweets go wrong?


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1931, Winston Churchill: lab-grown meat — "boon to #society"?

                                               In 1931, Winston Churchill predicted;

 a future in which all the world’s meat would be grown in labs; what, he asked, was the sense in raising a whole chicken merely for the sake of its wings or breast meat?


" Synthetic food will, of course, also be used in the future. Nor need the pleasures of the table be banished. That gloomy Utopia of tabloid meals need never be invaded. The new foods will from the outset be practically indistinguishable from the natural products, and any changes will be so gradual as to escape observation."

Churchill imagined that lab-grown meat would prove a great boon to society, and will replace raising livestock on farms altogether.
In The 21Century "We assume that progress will be constant."


 “Let’s make a proof of concept, and change the discussion from ‘this is never going to work’ to, ‘well, we actually showed that it works, but now we need to get funding and work on it,"-- Dr. Mark Post: The idea of creating meat in a laboratory —
Building a $325,000 Burger?

 We all take the modern conveniences and facilities as they are offered to us without being grateful or consciously happier. But we simply could not live if they were taken away.

It is also very fortunate, for if it stopped or were reversed, there would be the catastrophe of unimaginable horror.

           "Mankind has gone too far to go back, and is moving too fast to stop." 

This concept may sound like the makings of a bad science fiction movie: A company that harvests human tissue to make meat products such as salami.  But a new start-up called BiteLabs is claiming to want to make human test-tube meat a reality.
               And they want to use celebrities to do it. Can you believe that?

 "Here's how it will work," as to the celebrity angle, BiteLabs is hoping they can use celebrities to warm people up to the idea of consuming the meat.

While eating human muscle tissue may sound cannibalistic, BiteLabs claims its meat will be free of “animal cruelty, waste and from the environmental impacts of industrial farming,” and that it is simply fulfilling the next step in food evolution;
As hundreds of people are petitioning celebrities to donate tissue samples.

 Does this sounds like a balanced, nutritional meal?:
Scientist's grotesque claim that human waste can be turned into edible meat-like substance has caused some gastric flutter across the world. Scientists gave the substance a color and then added soy protein to give it the meat flavor. And the people who ate it said it tasted like beef. The concept of "waste not, want not" has been taken to a whole new and level.  But doesn't the story smell just a little funny?

 “The farther backward you can look, the farther forward you are likely to see.”

There never was a time when the inherent virtue of human beings required more strong and confident expression in daily life; there never was a time when the hope of immortality and the disdain of earthly power and achievement were more necessary for the safety of the children of men.

 Where Are We Going?: 
Projects undreamed-of by past generations will absorb our immediate descendants; forces terrific and devastating will be in their hands; comforts, activities, amenities, pleasures will crowd upon them, but their hearts will ache, their lives will be barren, if they have not a vision above material things. 

And with the hopes and powers will come dangers out of all proportion to the growth of man’s intellect, to the strength of his character or to the efficacy of his institutions. Once more the choice is offered between Blessing and Cursing. Never was the answer that will be given harder to foretell. —
Winston Churchill: Fifty Years Hence, December 1931.


What makes Winston Churchill relevant in the 21st century? Members of the Churchill family and the Churchill Centre answer the question in this video short.
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Protection of Intelligence w/in Your #SmallBusiness:

                                                         The Methods Application;

                                   Work Like a Spy: Business Tips from a Former CIA Officer

 "This book will fundamentally change the way you look at the collection, compartmentalization, analysis, distribution, application, and protection of intelligence in your business. J. C. Carleson’s presentation of years of spy tradecraft will make you a more effective force within your organization.” —James Childers, CEO, ASG Global, Inc.


When J. C. Carleson left the corporate world to join the CIA, she expected an adventure, and she found it. Her assignments included work in Iraq as part of a weapons of mass destruction search team, travels throughout Afghanistan, and clandestine encounters with foreign agents around the globe. What she didn’t expect was that the skills she acquired from the CIA would be directly applicable to the private sector.

 It turns out that corporate America can learn a lot from spies—not only how to respond to crises but also how to achieve operational excellence. Carleson found that the CIA gave her an increased understanding of human nature, new techniques for eliciting informa­tion, and improved awareness of potential security problems, adding up to a powerful edge in business.


 Using real examples from her experiences, Carle-son explains how working like a spy can teach you the principles of: Targeting—figuring out who you need to know and how to get to them Elicitation—a subtle way to get the answers you need without even asking a question Counterintelligence—how to determine if your organization is unwittingly leaking information Screening—CIA recruiters’ methods for finding and hiring the right people.

 The methods developed by the CIA are all about getting what you want from other peo­ple.  In a business context, these techniques apply to seeking a new job, a promotion, a big sale, an advantageous regulatory ruling, and countless other situations.

 As Carleson writes, “In a world where infor­mation has a price, it pays to be vigilant.”
                                                      Her book will show you how.

J.C. Carleson, former CIA officer and author of Work Like A Spy, offers spy-based business tips on how to get ahead in corporate America.

J.C. Carleson never intended to be an author. Although she was always a proficient writer of term papers, reports, and other necessary but mundane documents, she didn't consider herself cut out for the creative life. 

Nearly a decade as an officer in the CIA's clandestine service changed that.
With her head now brimming with stories of intrigue, scandal, and exotic locales, Carleson was finally ready to give writing a shot.  Her fiction and non-fiction works alike tap into her unique experiences, drawing readers into the highly charged, real world of espionage.

 This quick read offers information, which can be put to good use by any career-minded reader. 


More from J.C. Carleson, comes the riveting account of a royal Middle Eastern family exiled to the American suburbs in 'The Tyrant's Daughter' 

When her father is killed in a coup, 15-year-old Laila flees from the war-torn middle east to a life of exile and anonymity in the U.S. Gradually she adjusts to a new school, new friends, and a new culture, but while Laila sees opportunity in her new life, her mother is focused on the past. She’s conspiring with CIA operatives and rebel factions to regain the throne their family lost. Laila can’t bear to stand still as an international crisis takes shape around her, but how can one girl stop a conflict that spans generations? 

 *Bonus Backmatter includes a note about the author's CIA past, and a commentary by RAND researcher and president of ARCH International, Dr. Cheryl Benard. Recommendations for further reading are also included. 



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