Tuesday, April 2, 2013

"Our job is to bring dead facts to life." A "Golden Ladder" . . . The Symbol of Recognition!

Celebrating the most accomplished and legendary figures in advertising!
It all began in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organization to the American Advertising Federation. The Plan?, to honor advertising leaders - from their significant contributions to the advertising industry to their personal commitment to society.

http://myweb.usf.edu/~jhaas/life

By way of this plan gave to the advertisement industry the Advertising Hall of Fame; to be administered by the Advertising Federation of America on behalf of the entire advertising industry. Honoring of that which men and women who have best served the cause of advertising. Since then, 191 extraordinary individuals have been elected to this illustrious group.

 The council of judges and its executive committee are appointed each year by the president of the American Advertising Federation and chair of the Advertising Hall of Fame. These distinguished industry executives are chosen from the ranks of advertisers, agencies, media organizations and academic institutions in the United States. The council of judges considers the election of either living or deceased persons whose record of advertising and service must be accomplished in the United States or with an American company abroad. To be eligible, individuals must be retired from their primary careers.
"Our job is to bring dead facts to life."---Bill Bernbach, a great creator of advertisement campaigns . . . his influence and the legacy he left to the entire advertising industry.

The organization have trail-blazed it's path, educating members of the industry and academia on the history and foundation of advertising, marketing and the creative process. Such energy and prestige: Upon induction into the Advertising Hall of Fame, each honoree receives a "Golden Ladder" trophy signifying membership in the Advertising Hall of Fame. This trophy, designed by the late Bill Bernbach, carries an inscription created by the late Tom Dillon, both of whom are members of the Hall of Fame.
 The "Golden Ladder" . . . "If we can see further, it is because we stand on the rungs of a ladder built by those who came before us." --- Sir Isaac Newton.

 Candidates are judged by the following criteria: The Advertising Hall of Fame recognizes and celebrates the most accomplished and legendary figures in advertising, and in doing so inspires the next generation of advertising leaders to reach the highest heights of excellence. Induction into the Advertising Hall of Fame is reserved for men and women who have had exceptionally distinguished and extraordinary careers, have completed their primary careers or have had careers spanning at least 35 years, and who, through and in their professional lives and community involvement, have made outstanding and notable contributions to the profession of advertising and its reputation, have consistently practiced the highest ethical standards, and have contributed substantially to their communities. The Council of Judges considers the election of those whose record of advertising and service has been accomplished in the United States advertising industry, or with an American company abroad.   

The 64th Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Monday, April 29, 2013, in the Grand Ballroom of New York's historic Waldorf=Astoria hotel.  
The Advertising Hall of Fame
  " A great ad campaign will make a bad product fail faster. It will get more people to know it's bad."--- William Bernbach .

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