When Cultures Collide:
Richard D. Lewis provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organize our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide.There are penetrating insights into how different business cultures accord status, structure their organizations and view the role of the leader, alongside invaluable advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and body language to new thinking in the area of international management and team-building in Europe and the USA, as well as covering challenging new geographical ground in Russia, China and the Far East.
By focusing on the cultural roots of national behavior, both in society and business, we can foresee and calculate with a surprising degree of accuracy how others will react and respond to us. Lewis adds the often overlooked dimension of language – for example, how Japanese often react in a certain way because they are thinking in Japanese.
When Cultures Collide gives you a greater understanding of what makes other people tick and enables managers to ensure that their policies and activities exploit cultural synergies and make the right appeal to their chosen market.
"An authoritative roadmap to navigating the world's economy."
The Wall Street Journal
RDL: "A working knowledge of the basic traits of other cultures (as well as our own) will minimize unpleasant surprises (culture shock), give us insights in advance, and enable us to interact successfully with nationalities with whom we previously had difficulty."
Business Insider: How To Do Business Around The World.
Showcase Your Inner Awesome:
Understanding people is the most important life skill a person can have. Yet, we are not taught people skills in school. Nor do our parents sit us down and teach us how to interact effectively. If you want to win the deal, get the date, negotiate the sale or influence others you have to understand the science of people.
SoP: You can’t succeed in business, life or love without mastering people skills.
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— Charles S. Lauer .
Poboycorp: An Online Network Presentation/Publications.